Open AccessMarketing at the Confluence between Entertainment and Analytics
Author(s) -
El Amri Dhouha
Publication year - 2017
Publication title -
developments in marketing science: proceedings of the academy of marketing science
Language(s) - English
Resource type - Book series
eISSN - 2363-6165
pISSN - 2363-6173
DOI - 10.1007/978-3-319-47331-4
Subject(s) - confluence , entertainment , analytics , marketing , marketing science , business , computer science , data science , marketing management , art , relationship marketing , visual arts , programming language
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