Open AccessCorporate giving in the Netherlands 1995‐2003: exploring the amounts involved and the motivations for donating
Author(s) -
Meijer MayMay,
de Bakker Frank G.A.,
Smit Johannes H.,
Schuyt Theo
Publication year - 2006
Publication title -
international journal of nonprofit and voluntary sector marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.398
H-Index - 12
eISSN - 1479-103X
pISSN - 1465-4520
DOI - 10.1002/nvsm.41
Subject(s) - corporate social responsibility , theme (computing) , period (music) , public relations , accounting , business , political science , marketing , physics , acoustics , computer science , operating system
Corporate giving as an expression of corporate social responsibility (CSR) has been researched less than the more general theme of CSR. In addition, much of the research in this area focuses on countries with an Anglo cultural tradition. The study outlined in this paper offers a comprehensive longitudinal study of corporate giving in the Netherlands. An overview is provided of corporate giving in the Netherlands in the period from 1995 till 2003. The data are gathered by means of a biennial survey of Dutch companies as part of the ‘Giving in the Netherlands’ project. Based on these findings, recent developments in corporate giving can be sketched out. Moreover, literature on motives for corporate giving behavior is focused upon and applied in exploring Dutch managers' motivations for offering donations. Nonprofit organizations could use this knowledge to increase the efficiency of their fund raising. Copyright © 2006 John Wiley & Sons, Ltd.
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