How and why small to medium size enterprises (SMEs) engage with their communities: an Australian study | Zendy

Madden Kym | Zendy; Scaife Wendy | Zendy; Crissman Kathryn | Zendy

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How and why small to medium size enterprises (SMEs) engage with their communities: an Australian study

Author(s) -

Madden Kym,

Scaife Wendy,

Crissman Kathryn

Publication year - 2006

Publication title -

international journal of nonprofit and voluntary sector marketing

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.398

H-Index - 12

eISSN - 1479-103X

pISSN - 1465-4520

DOI - 10.1002/nvsm.40

Subject(s) - business , small business , work (physics) , cash , public relations , small and medium sized enterprises , preference , best practice , marketing , qualitative research , sociology , political science , management , finance , economics , mechanical engineering , social science , engineering , microeconomics

While many studies address corporate philanthropy and corporate community involvement, limited work has been conducted internationally in small to medium businesses and even less has been elucidated about the Australian small business landscape. This article reports findings from qualitative research investigating giving to community causes by 52 small to medium size enterprises (SMEs) across Australia. Three key questions addressed in this article are: (1) why SMEs engage with community (2) how they engage with community and (3) obstacles they perceive in giving. Our findings suggest that SMEs have a preference to avoid cash gifts, prefer to support local causes and would benefit from the development of best practice giving guidelines and templates. Copyright © 2006 John Wiley & Sons, Ltd.

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