How fundraising is carried out in US nonprofit organisations | Zendy

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How fundraising is carried out in US nonprofit organisations

Author(s) -

Hager Mark,

Rooney Patrick,

Pollak Thomas

Publication year - 2002

Publication title -

international journal of nonprofit and voluntary sector marketing

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.398

H-Index - 12

eISSN - 1479-103X

pISSN - 1465-4520

DOI - 10.1002/nvsm.188

Subject(s) - nonprofit organization , nonprofit sector , business , public relations , marketing , accounting , political science

A substantial number of nonprofit organisations in the USA report inflows of charitable contributions or grants without expenditures allocated to fundraising costs. This observation raises questions about how fundraising is carried out. Based on a survey of US charities, the paper observes that nonprofit organisations use a range of internal capacities and external relationships to conduct their fundraising. The use of staff members dedicated to fundraising is common, but much fundraising is still carried out by executive directors, volunteers and board members. Also, a substantial number of organisations engage external entities, including federated campaigns, support organisations and professional fundraising firms to generate contributions. Copyright © 2002 Henry Stewart Publications

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