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The Morality‐Agency‐Communion (MAC) model of respect and liking
Author(s) -
Prestwich Andrew,
Lalljee Mansur,
Laham Simon M.
Publication year - 2021
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2804
Subject(s) - morality , psychology , social psychology , trait , competence (human resources) , agency (philosophy) , epistemology , philosophy , computer science , programming language
Traits can primarily facilitate one's own goals (agentic) or those of others (communal) with the former linked with respect and the latter with liking. However, communal traits vary in morality, which has been associated with respect. Four studies tested the impact of traits varying in morality, agency (competence or assertiveness) and communion (warmth) on ratings of respect and liking. Studies 1 and 2 used vignettes targeting integrity (communion‐moral), competency (agency‐competence) and friendliness (communion‐warmth), while Studies 3 and 4 considered a broader range of pre‐rated traits (Studies 3 and 4). Communal traits with a limited moral component were associated more with liking than with respect. Communal traits with a stronger moral component were associated at least as, and sometimes more, strongly with respect than liking. Moral traits were the most respected trait type and were similarly liked as warmth traits. Morality influences whether communal traits primarily influence liking and/or respect.