Open AccessFrom the editor capturing existing data may be the biggest challenge of all
Author(s) -
Schultz Don E.
Publication year - 1995
Publication title -
journal of direct marketing
Language(s) - English
Resource type - Journals
eISSN - 1522-7138
pISSN - 0892-0591
DOI - 10.1002/dir.4000090402
Subject(s) - computer science , business