Open AccessFrom the practitioners. Retention marketing needs a new vision
Author(s) -
Passavant Pierre
Publication year - 1995
Publication title -
journal of direct marketing
Language(s) - English
Resource type - Journals
eISSN - 1522-7138
pISSN - 0892-0591
DOI - 10.1002/dir.4000090202
Subject(s) - business , computer science