Open AccessFrom the guest editor. What the '90s consumer demands: “A Brand Contract”
Author(s) -
Wiedemann George S.
Publication year - 1992
Publication title -
journal of direct marketing
Language(s) - English
Resource type - Journals
eISSN - 1522-7138
pISSN - 0892-0591
DOI - 10.1002/dir.4000060303
Subject(s) - computer science , business