Open AccessFrom the foundation. Integrated advertising/marketing communication
Author(s) -
Stone Bob
Publication year - 1991
Publication title -
journal of direct marketing
Language(s) - English
Resource type - Journals
eISSN - 1522-7138
pISSN - 0892-0591
DOI - 10.1002/dir.4000050402
Subject(s) - foundation (evidence) , computer science , business , political science , law