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Factors affecting green purchase behavior: A systematic literature review
Author(s) -
Sharma Kavita,
Aswal Chandni,
Paul Justin
Publication year - 2023
Publication title -
business strategy and the environment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.123
H-Index - 105
eISSN - 1099-0836
pISSN - 0964-4733
DOI - 10.1002/bse.3237
Subject(s) - extant taxon , marketing , business , context (archaeology) , green consumption , consumption (sociology) , green marketing , systematic review , empirical research , advertising , economics , production (economics) , sociology , social science , political science , microeconomics , geography , philosophy , archaeology , medline , epistemology , evolutionary biology , law , biology
The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In the backdrop of the growing affirmative reaction of people, the inclination to buy green products is on the rise. Therefore, we explore the extant literature to identify the factors established for their role in determining the purchase of products having a less damaging impact on the environment. A systematic literature review was conducted following the Theory‐Context‐Characteristics‐Methodology framework covering 151 empirical studies on green purchase intention and green purchase behavior, published between years 2000 and 2021. This paper identifies factors influencing consumers' green purchase intention and green purchase behavior and provides strategic insights to marketers to create better marketing opportunities for green products.