Top reads

Top 5 reads of November 2021

calendarDec 15, 2021 |clock11 Mins Read

In 1731, Benjamin Franklin started a lending library called the Library Company which became the first public subscription library in the US. Today, more than 50 years later, digital libraries are able to offer a world of books and scholarly resources that readers can access and read in the comfort of their homes. Zendy places a wide variety of reading material in your hands, from insightful articles about technology addiction in pre-schoolers, thorough e-books about the history of antibiotics and antibiotic resistance, numerous chapters about the rise of creative writing, books about gender and diversity studies, news pieces discussing economic irrationality, a primer on the fundamentals of screenwriting, the latest research exploring the neurological component of empathy, and plenty more.

We hope that our monthly top reads will continue to inspire you about the many resources you can find on Zendy. In this month’s top five, you’ll be able to read about how Nespresso reworked their branding to achieve remarkable growth, the role of family in rearing up the young leaders of the future, how women are shaping the world of finance, the countless mesmerising cosmic objects, and the challenges and opportunities of developing e-governments.

Here are Zendy's top 5 reads in November:

Branding Nespresso - Journal article

1. Nespresso: Branding the "Ultimate Coffee Experience" (Journal Article)

Whether you are a real coffee connoisseur or just enjoy the occasional espresso, you’re probably more than familiar with Nespresso. Founded as early as 1986, Nespresso turned out to be one of Nestle’s most successful brands. This article from Media/Culture Journal explores the brand’s early start and the different corporate shifts it made until it gradually designed a premium coffee experience and became a giant in the coffee market. Despite the noticeable abundance of different coffee brands, Nespresso seems to have maintained a yearly growth rate of 30%. Initially, Nestle’s coffee pods were meant to target the corporate and commercial sector with offices and restaurants being its primary customers. The shift to domestic focus resulted in countless gains for the brand.

Find out how Nespresso was able to grow 20 times faster than an already growing coffee market here.

دور الأسرة (e-Book)

2. دور الأسرة في إعداد القائد الصغير (e-Book)

This book is part of a longer series of Arabic books that aim to guide and advise families, parents, educators, and educational institutes on the best constructive approaches to fostering better leaders. By considering the family as the first nurturing environment, the book highlights the important role that family plays in affecting and steering children’s behaviour. A child’s habits and tendencies can be greatly influenced by his closest family members. Parents are urged to encourage their child’s development in different areas including health, education, morality, and political knowledge, as well as continuously offer a loving and supporting environment that inspires a sense of fulfilment and tolerance. Because of how complex parenting has always been, this publication can be an invaluable resource to many parents.

Parents can inspire their children to be more proactive, read more here.

Fortune

3. Fortune (Magazine)

The most recent December 2021 - January 2022 issue of the magazine is out, loaded with plenty of tips and insights into the world of investment, market shares, and finance. In this issue, you’ll find articles about Elon Musk’s influence on the stock market, Gen Zers perception of cryptocurrency, Tesla’s soaring share prices, the science of trends and econophysics, investors’ hunt for more adaptable companies, and more. In addition to that, you’ll get to hear directly from inspiring women in the world of finance and entrepreneurship, like Global Head of Investment Banking Services at Goldman Sachs, Kim Posnett; Spanx founder, Sara Blakely; co-founder and CEO of 23andMe, Anne Wojcicki; and Women’s Philanthropy Institute director, Jeannie Infante Sager. Finally, don’t forget to read the feature article “Insulin’s Deadly Cost” which addresses the irrational increase in insulin prices while discussing the evolution of other treatments for Type2 diabetes.

To continue reading about the latest in world finance, click here.

Astronomy

4. Astronomy (Magazine)

Astronomy magazine has been continuously publishing invaluable articles for amateur astronomers since 1973. With 12 issues published annually, it provides monthly astronomy tips and facts all year long. This special issue of Astronomy is no exception. Curated by the editor himself, the January 2022 issue features a long fascinating list of 101 cosmic objects that every astronomy enthusiast should not miss! Anyone who is passionate about observing space will be thrilled with this comprehensive list as it details how to spot each of the objects with a telescope. The first object on the list is Centaurus A, a galaxy in the shape of a hamburger with a supermassive black hole in the middle. Some 200M+ years ago, an elliptical galaxy collided with a spiral galaxy which formed Centaurus A as we know it.

Want to learn more about the Orion Nebula, the Hercules Cluster, the Magellanic Clouds, and other captivating cosmic objects? Click here.

E-Governments (e-book)

5. E-Government: Perspectives, Challenges, and Opportunities (e-Book)

This book examines how government services can be digitised by studying the previous experiences of different local e-governments. By reviewing the various literature provided on this matter, the book offers a clear guide of when and where enterprise architectures can be applied to e-government initiatives, which frameworks are best to follow, and what the potential challenges and opportunities are. The authors of the book also provide insight into the factors that can contribute to the successful digitisation of the governmental sector. As governments increasingly invest in developing their digital services, enterprise architectures gradually become proposed for such initiatives. This book includes an experiment which compares five sites for e-government in Greece, a closer look at South Korea’s e-government successes, and more.

Large-scale digitisation can be transformative, learn more about government e-services here.

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See the Top Reads of August 2023

calendarSep 12, 2023 |clock6 Mins Read

In the evolving landscape of academia, scholarly works and intellectual breakthroughs are paramount. This past August, our virtual shelves have been enriched with an array of thought-provoking publications. These carefully selected papers represent academic literature, spanning disciplines and shedding light on research and insights. Whether you're a student, educator, or simply an inquisitive mind, join us on this exploration of the most compelling texts that have graced our research library in the past month. AI in healthcare This paper discusses how artificial intelligence, specifically in nursing, can improve the quality and efficiency of delivering personalised treatment. The research highlights that AI will equip healthcare professionals with top medical research and intelligent analytical technology. The research paper navigates the current foundation of AI in healthcare and the challenges that hinder complete implementation. Read more: Artificial intelligence in healthcare Examination of the relationship between tourism, environment and economy This research paper deeply analyses the correlation between the tourism industry, ecological environment and regional economy in the Shandong province in China. Utilising the coupling coordination evaluation system, the 3 aspects of each city within the region were monitored from 2010-2017. The study concluded that tourism and the economy are highly correlated and that the ecological environment adapts to the changes, indicating that all 3 aspects generally develop in coordination. Read more: Examination and Forecast of Relationship among Tourism, Environment, and Economy: A Case Study in Shandong Province, China Impact of the industrial revolution on food machinery This article proposes that with the rise of food manufacturing and processing machinery, the industry should focus on acquiring skilled engineers to oversee operations. The paper highlights how analytical and scientific equipment in the food industry has impacted various aspects of production. Furthermore, the research provides a comprehensive history of the implementation of technology in the food industry dating back to the 17th century. Read more: Impact of Industrial Revolutions on Food Machinery Music and mathematics in Iranian architecture This paper closely examines the role of music in architecture as the researcher found conceptual and fundamental connections between music and traditional Iranian architecture. By analysing parameters like rhythm, high low, hierarchy, numbers, symbolism, and geometry, the study found compatibility with physics and mathematics. Read more: Music, Architecture and Mathematics in Traditional Iranian Architecture Sustainable practices in the hospitality industry This article assesses how hotels in Poland progress towards SDGs during the COVID-19 pandemic. Researchers conducted a case study on one hotel and surveyed 102 different hotels across Poland, the data was analysed descriptively and interpreted the market situation of hotels in Poland while examining the practices hotels would engage in before and during the pandemic and comparing these to each of the 17 SDGs Read more: Sustainability in the hospitality industry in the shadow of the COVID-19 pandemic: A case study of the hospitality industry in Poland Discover millions of e-books, journal articles, proceedings and more on Zendy now.

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See the Top Reads of July 2023

calendarAug 11, 2023 |clock6 Mins Read

As we embark on a journey through the pages of knowledge, we are thrilled to present the themes in academic research that have ignited the minds of readers in the past month. From the realms of science to sustainable proposals, our curated selection brings you the most-read, thought-provoking, and insightful research articles that have graced our digital shelves. Join us as we unveil the top-read research that has captured the attention and curiosity of scholars and enthusiasts alike. Racial Differences in the Impact of Elevated Systolic Blood Pressure on Stroke Risk This study dissects the assumption that between the ages of 45 and 65, incident strokes are more common in black people than in white people; traditional symptoms or risk factors cannot prove this. The experiment assessed over 27,000 black and white participants between 2003 and 2007; with a follow-up in 2011. The main focus of the research was to navigate geographical limitations and how these link to racial differences in terms of healthcare. Read more: Racial Differences in the Impact of Elevated Systolic Blood Pressure on Stroke Risk Power Laws and Statistics This insightful article discusses appropriate data portrayal methods in Physics. Establishing that not all data can be considered conclusive, the piece takes examples from the laws of physics and how they have been proven through the appropriate presentation of hard data. Read more: Laws, Power Laws and Statistics Skin Cancer Knowledge & Self-examinations This research paper studies the rate of melanoma within the Hispanic population of North Carolina. It proposes that Melanoma presents itself at a more advanced rate in Hispanics than in other ethnic groups while highlighting the benefits of comprehensive self-examinations due to skin cancer showing lesser symptoms in the Hispanic population. The study determined the percentage of Hispanic patients that undergo skin examinations conducted by a physician or resort to regular self-examinations. Read more: Skin Cancer Knowledge and Skin Self-examinations in the Hispanic Population of North Carolina: The Patient's Perspective Sustainable Transportation in Practice This research paper is a quantitative review of case studies within transportation. The paper urges researchers to navigate sustainable alternatives and practices to improve transportation. As this will benefit the general public and government. It will result in reduced traffic accidents, increased usage of renewable energy, higher quality of transport infrastructure, responsible consumption and production and a significant decrease in the usage of fossil fuels. Read more: Sustainable Transportation in Practice: A Systematic Quantitative Review of Case Studies Ant Colonies and Their Density This research study manipulated the density within the carpenter ant colonies by significantly multiplying nest space and manually tracking over 6.9 million ant locations. The researchers assessed over 3,200 interactions to understand the relation between density, spatial organisation and interaction rates. The results highlight the organisational resilience in ant colonies to change density and allow them to sustain basic colony functions. Read more: Ant colonies maintain social homeostasis in the face of decreased density Discover millions of e-books, journal articles, proceedings and more on Zendy now.

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See The Top Reads of June 2023

calendarJul 17, 2023 |clock6 Mins Read

Our monthly Top Reads series is here! We showcase five intriguing research papers from various disciplines that have significantly contributed to their respective fields. This past June brought about research papers that highlighted breakthroughs and discoveries that have emerged from the world of academia. From the realms of psychology to aerospace, from healthcare to economics, these papers encompass a wide range of topics and offer unique insights into the ever-evolving landscape of research. The Psychology of Money and Public Finance This book consists of the primary papers written by Günter Schmölders, who specialised and pioneered in economic psychology. In the 1950s, Schmölders conducted socio-economic research at the University of Cologne in Germany. The book dives into the financial mindset and responsibilities of a private household and the philosophy of an entrepreneur, while also touching on the psychology of taxation, public finance and macroeconomics. Read more here: The Psychology of Money and Public Finance Software Performance Monitoring: An Approach for Aerospace This journal article proposes the implementation of software applications for aerospace manufacturing firms. The article highlights how critical softwares are for the aerospace industry and proposes a monitoring method based on traditional business intelligence architecture. The researchers also conduct a case study that utilises secondary research and interviews with aerospace professionals. Read more here: Software Performance Monitoring: An Approach for Aerospace Examining the Co-relation Between Academic Performance and Antisocial Behaviour in Teenagers This study profoundly examines the role of schools and the causes of anti-social behaviour by comparing these factors to teenagers’ academic performance. The sample consisted of 127 students aged 13-15 from different schools across the US. The primary data suggested a negative relation between antisocial behaviour and academic performance and finds a significant difference between male and female academic performance regardless of their involvement in anti-social activity and behaviour. Read more here: Examining the Co-relation Between Academic Performance and Antisocial Behaviour in Teenagers Exercise Dose & Diabetes Risk in Overweight and Obese Children This article details an experiment conducted on overweight and obese children to see how aerobics training affected their weight loss journey. This long-term study ran from 2003 to 2007 and tested different doses of aerobics on children across other races and genders. The children were randomly assigned a low or high dose of aerobics or a controlled condition of their usual physical activity. The study found that after 13 weeks, aerobics training improved their fitness. Read more here: Exercise Dose & Diabetes Risk in Overweight and Obese Children Genomics in Healthcare This article discusses how significantly genomic technology has advanced biomedical research. It argues that every medical speciality is affected by genomic advancements while highlighting the positive impact of genomic breakthroughs and several applications across healthcare. Genomics is a branch of biology focused on the structure, function, evolution, mapping and editing of genomes; in the context of healthcare, this allows professionals to identify genetic alterations that could be responsible for inherited or acquired diseases which potentially determines routes of treatment. Read more here: Genomics in Healthcare Discover millions of e-books, journal articles, proceedings and more on Zendy now.