Top 5 reads of November 2021
Dec 15, 2021 |
11 Mins ReadIn 1731, Benjamin Franklin started a lending library called the Library Company which became the first public subscription library in the US. Today, more than 50 years later, digital libraries are able to offer a world of books and scholarly resources that readers can access and read in the comfort of their homes. Zendy places a wide variety of reading material in your hands, from insightful articles about technology addiction in pre-schoolers, thorough e-books about the history of antibiotics and antibiotic resistance, numerous chapters about the rise of creative writing, books about gender and diversity studies, news pieces discussing economic irrationality, a primer on the fundamentals of screenwriting, the latest research exploring the neurological component of empathy, and plenty more.
We hope that our monthly top reads will continue to inspire you about the many resources you can find on Zendy. In this month’s top five, you’ll be able to read about how Nespresso reworked their branding to achieve remarkable growth, the role of family in rearing up the young leaders of the future, how women are shaping the world of finance, the countless mesmerising cosmic objects, and the challenges and opportunities of developing e-governments.
Here are Zendy's top 5 reads in November:
1. Nespresso: Branding the "Ultimate Coffee Experience" (Journal Article)
Whether you are a real coffee connoisseur or just enjoy the occasional espresso, you’re probably more than familiar with Nespresso. Founded as early as 1986, Nespresso turned out to be one of Nestle’s most successful brands. This article from Media/Culture Journal explores the brand’s early start and the different corporate shifts it made until it gradually designed a premium coffee experience and became a giant in the coffee market. Despite the noticeable abundance of different coffee brands, Nespresso seems to have maintained a yearly growth rate of 30%. Initially, Nestle’s coffee pods were meant to target the corporate and commercial sector with offices and restaurants being its primary customers. The shift to domestic focus resulted in countless gains for the brand.
Find out how Nespresso was able to grow 20 times faster than an already growing coffee market here.
2. دور الأسرة في إعداد القائد الصغير (e-Book)
This book is part of a longer series of Arabic books that aim to guide and advise families, parents, educators, and educational institutes on the best constructive approaches to fostering better leaders. By considering the family as the first nurturing environment, the book highlights the important role that family plays in affecting and steering children’s behaviour. A child’s habits and tendencies can be greatly influenced by his closest family members. Parents are urged to encourage their child’s development in different areas including health, education, morality, and political knowledge, as well as continuously offer a loving and supporting environment that inspires a sense of fulfilment and tolerance. Because of how complex parenting has always been, this publication can be an invaluable resource to many parents.
Parents can inspire their children to be more proactive, read more here.
3. Fortune (Magazine)
The most recent December 2021 - January 2022 issue of the magazine is out, loaded with plenty of tips and insights into the world of investment, market shares, and finance. In this issue, you’ll find articles about Elon Musk’s influence on the stock market, Gen Zers perception of cryptocurrency, Tesla’s soaring share prices, the science of trends and econophysics, investors’ hunt for more adaptable companies, and more. In addition to that, you’ll get to hear directly from inspiring women in the world of finance and entrepreneurship, like Global Head of Investment Banking Services at Goldman Sachs, Kim Posnett; Spanx founder, Sara Blakely; co-founder and CEO of 23andMe, Anne Wojcicki; and Women’s Philanthropy Institute director, Jeannie Infante Sager. Finally, don’t forget to read the feature article “Insulin’s Deadly Cost” which addresses the irrational increase in insulin prices while discussing the evolution of other treatments for Type2 diabetes.
To continue reading about the latest in world finance, click here.
4. Astronomy (Magazine)
Astronomy magazine has been continuously publishing invaluable articles for amateur astronomers since 1973. With 12 issues published annually, it provides monthly astronomy tips and facts all year long. This special issue of Astronomy is no exception. Curated by the editor himself, the January 2022 issue features a long fascinating list of 101 cosmic objects that every astronomy enthusiast should not miss! Anyone who is passionate about observing space will be thrilled with this comprehensive list as it details how to spot each of the objects with a telescope. The first object on the list is Centaurus A, a galaxy in the shape of a hamburger with a supermassive black hole in the middle. Some 200M+ years ago, an elliptical galaxy collided with a spiral galaxy which formed Centaurus A as we know it.
Want to learn more about the Orion Nebula, the Hercules Cluster, the Magellanic Clouds, and other captivating cosmic objects? Click here.
5. E-Government: Perspectives, Challenges, and Opportunities (e-Book)
This book examines how government services can be digitised by studying the previous experiences of different local e-governments. By reviewing the various literature provided on this matter, the book offers a clear guide of when and where enterprise architectures can be applied to e-government initiatives, which frameworks are best to follow, and what the potential challenges and opportunities are. The authors of the book also provide insight into the factors that can contribute to the successful digitisation of the governmental sector. As governments increasingly invest in developing their digital services, enterprise architectures gradually become proposed for such initiatives. This book includes an experiment which compares five sites for e-government in Greece, a closer look at South Korea’s e-government successes, and more.
Large-scale digitisation can be transformative, learn more about government e-services here.
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See the Top Reads of December 2023
Behavior Economics This paper highlights how traditional economic models function on the assumption that people behave rationally, which is not always the case. The unification of psychology and economics introduces “prospect theory” which considers how individuals evaluate differently from standard economic theory, the paper also discusses the challenge of replacing rational principles with behavioral alternatives. Read more: Behavioral economics: Reunifying psychology and economics Sociology of Environmental Representation This paper discussed the relationship between environmental representatives and the methods of representation, how these factors contribute to the overall image of the environment. The authors argue that environmental representation goes beyond conversations and awareness and that representatives must lead by example; they propose to understand representation through the context of sociology as a way to learn how environmental politics, management and actions work. Read more: A sociology of environmental representation AI Systems Engineering AI systems engineering develops the new engineering practice in the intersection of systems engineering and artificial intelligence. This paper defines KI engineering while comparing it to historic examples of research disciplines that founded engineering while touching on the long-term challenges where further development is needed. Read more: KI-Engineering – AI Systems Engineering Surgical Site Cytology to Diagnose Spinal Lesions This paper places emphasis on diagnosing specific diseases causing spine lesions as early as possible. The authors propose cytological evaluation alongside regular tissue biopsies to discover these diseases. The study gathered samples from 44 patients from suspected cancerous areas in the spine, these samples were prepared in 2 methods; detailed tissue analysis and microscopic examination for cytological evaluation. Read more: Surgical Site Cytology to Diagnose Spinal Lesions Origamics in Architecture Japanese origami is a valuable tool in developing various engineering and design applications. Origamics is widely applicable as it is currently utilised in mathematics, engineering, biology, manufacturing medical equipment and vehicle parts. This paper discusses the potential of origamics in architectural study as an interface to gain cognitive experience on spatial transformation. Read more: Origamics In Architecture: A Medium Of Inquiry Or Design In Architecture Discover millions of e-books, journal articles, proceedings and more on Zendy now.
See the Top Reads of November 2023
As we approach the end of 2023, this blog explores November’s insightful top reads featuring research papers from various areas of study such as psychology, political media, law, cancer research and technology within justice systems. The Art of Remembering This article discusses how our memory can be strengthened in this printing and note-making era, through the “loci method”. This method involves constructing visual images of objects and mentally placing them in a familiar space, to recall the memory you would need to simply retrace your steps back to where you mentally placed the item. Learn more here: Psychology: The Art of Remembering Post-mining Policies in The Eastern USA Coal Region This journal article discusses the development of mining laws in the US. Since 1977, mine operators are required to conduct a pre-mining analysis and designate a usage for the land once mining and extraction has concluded. Accepted post-mining use of land are: prime farmland, hay land and pasture, biofuel crops, forestry, wildlife habitat and building site development. This article emphasises that post-mining conditions should provide ecosystem services and lands capable of handling future societal needs. Learn more here: Post-mining policies and practices in the Eastern USA coal region Integrative Approach to Cancer Research This article states that precision oncology has progressed cancer treatment focused on actionable gene mutation, however the majority of cancers don’t have druggable oncogene mutations. The paper proposes that for precision oncology to progress, it has to consider more than just genetics; therefore suggesting researchers should focus on immunotherapy which is a treatment used to help the body’s immune system recognise and attack cancer cells. Furthermore, the paper urges medical professionals to take advantage of research across numerous fields as patient care is not one universal approach. Learn more here: Integrative approaches to cancer research Political Public Relations: Media and Information Management This article argues that information in political PR is disseminated by manipulating the material, which is commonly known as “communication spin”. It explores how governments assign communications specialists to execute these spins since media and information management are the most important aspects of political PR. The paper goes on to assess and analyse various spin techniques used in political PR that governments deem “acceptable.” Learn more here: Political Public Relations − Media and Information Management Algorithms in Swiss Criminal Justice System The Swiss justice system is shaped by algorithms which were implemented due to demands for efficiency and political advancement. This paper calls for a critical evaluation and research-based optimisation of these algorithms as the societal implications and legal foundations on the usage of such technology is loosely considered. Furthermore, the paper suggests that potential racial disparity and decline in user responsibility have been criticised widely. Learn more here: Smart criminal justice: exploring the use of algorithms in the Swiss criminal justice system Discover millions of e-books, journal articles, proceedings and more on Zendy now.
See the Top Reads of October 2023
Welcome to Zendy’s top read highlights — the top five research papers of the month. In the evolving landscape of academic scholarship, we bring you a selection of noteworthy contributions to research. From the depths of science and humanities to the forefront of technology and law, these papers exemplify academic excellence. Law of the Sea and Democracy This journal article discusses how the laws that govern oceans are democratic however they are not directly related to democracy. The paper goes on to emphasize the complex framework of sea law recognizing that most democratic countries abide by it and how it has presented conflict in sea usage which escalates issues in international law. It also touches on how certain nations are divided on various sea matters such as coastal countries versus those that rely on open sea or developing versus developed countries. Read more here: Law of the Sea and Democracy Graphic Design and Button Placement This journal article is an analysis of user preferences regarding button placements on map applications, the study focuses on 6 map applications and analysed them based on the graphic diversity of buttons. The research concluded that to achieve effective map application design, the process needs to start considering the smallest possible device the application would be used on. Read more here: Graphic Design and Button Placement for Mobile Map Applications Flipped Micro-modules for Teaching Sustainable Engineering Practices This journal article explores a teaching method known as “flipped micro-module pedagogy” wherein students utlise AR and VR technology to engage in immersive learning, use social media platforms to disseminate course materials, and the method encourages project-basec learning where students apply their learnings to real-world issues. The goal of the study is to assess whether engineering students find this approach effective compared to their existing curriculum. Read more here: Flipped Micro-Modules for Teaching Sustainable Engineering Practices Evaluation of Carbon Farming Strategies This journal article places emphasis on reducing greenhouse gas emissions in organic vegetable growth. It proposes carbon farming as an alternative because the method improves soil health, reduces greenhouse gas emissions, and supports biodiversity, however, the how effective carbon farming is, is unclear. The study also highlights the importance of measuring and estimating changes in soil carbon stock and potential environmental and economic impact on farmers. The findings suggest that carbon farming can be beneficial in various aspects however further research is required to optimise implementation. Read more here: The Evaluation of Carbon Farming Strategies in Organic Vegetable Cultivation The Science of Judicial Psychology This paper claims that crime in Romania has seen an increase due to severe economic and social challenges and the crisis of authority within institutions, emphasising that in this context crime is driven by needs, tendencies, motives and goals. The article goes on to dissect the complexity of criminal behaviour while highlighting all relevant motivators and factors that lead to a crime being committed. Read more here: The Science of Judicial Psychology Discover millions of e-books, journal articles, proceedings and more on Zendy now.