Top reads

Top 5 reads of July 2021

calendarAug 19, 2021 |clock10 Mins Read

Looking for a fresh perspective for your research paper? Having trouble finding comprehensive and credible sources to cite in your article? Check back monthly for our top reads, and you’ll always be fired up with new ideas.

Research often uncovers truths about topics that we rarely think about. This month, our top Zendy reads include exciting articles and e-books that will expand your worldview and your knowledge about design, the history of law, and social behaviour. From analysing human attitudes towards sharks to exploring the fundamentals of packaging, these eye-opening e-books and articles will leave you mentally stimulated.

Here are Zendy's top 5 reads in July:

1) Agency in human–shark encounter (Article)

Though shark bites are quite rare and not always fatal, sharks are often vilified to the extent that has deeply rooted the "killer shark" trope into our minds. Exaggerated emphasis on the dangers that sharks pose to humans affects the attitude of the public and the policies adopted to control those threats. This study aims to shed light on how this inaccurate representation has affected how we view, treat, and interact with sharks on national levels.

Want to know more about this issue? Continue reading here: https://zendy.io/title/32609

Consumer behaviour in a health crisis: What happened to cash?

2) Consumer behaviour in a health crisis: What happened to cash? (Article)

Human behaviour is affected by many factors, and it most certainly is bound to change in times of crisis. This article compares data from different surveys to examine the effects of the COVID-19 pandemic on cash holdings and payment activity. With many individuals reporting having precautionary amounts of cash, especially during natural disasters, the article attempts to draw patterns of human behaviour in response to uncertainty. Could the pandemic have decreased the popularity of cash payments among consumers for fear of contamination? Or have global levels of uncertainty indirectly urged people to hold on to increased amounts of cash?

Curious? Continue reading here: https://zendy.io/title/31709

Packaging Essentials: 100 Design Principles for Creating Packages

3) Packaging Essentials: 100 Design Principles for Creating Packages (e-Book)

Don't judge a book by its cover is a popular saying, but consumers often do judge a product by its packaging. The truth is that packaging can greatly affect buyers' perceptions of a product's quality, reliability, and likeability. This e-book is a uniquely comprehensive guide that packaging and other design professionals will find delightful to read. It features numerous design examples and explains the guidelines for creating appealing packages. Which considerations should one keep in mind? How can a designer create more sustainable packaging, tell a story, or use symbolism?

Intrigued already? Continue reading here: https://zendy.io/title/31632

Landmark Cases in Public Law

4) Landmark Cases in Public Law (e-Book) 

It is said that the past foretells the future. In the case of public law, this is more accurate than most people care to believe. This publication uses a contextualised historical approach to examine the judicial outcomes of many landmark cases that are often referred to in modern courtrooms. By doing so, the article allows for an analysis of the, often human, factors leading to these outcomes. The e-book argues that factors like attitudes and personality traits often influence a verdict. By referring to different landmark cases throughout history and readdressing their historical contexts, the paper offers a fresh perspective on cases that have been considered canonical.

Did you suddenly find yourself interested in Public Law? If so, continue reading here: https://zendy.io/title/31398

Stress Testing: Approaches, Methods and Applications

5) Stress Testing: Approaches, Methods and Applications (e-Book)

We often associate stress with mental and physical states. In this e-book, stress testing refers to the tool that banks and financial institutions can use to determine vulnerabilities in a system. When a global or national crisis occurs, it usually affects the flow of payments. Stress testing can help foresee these changes and prepare an institution to respond to those factors and adapt. By reading this e-book, risk managers, consultants, and other professionals will learn the methodologies and frameworks of this increasingly valuable tool to assess risk.

Wondering how stress testing can be used to foster risk awareness? Continue reading here: https://zendy.io/title/3184

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See the Top Reads of August 2023

calendarSep 12, 2023 |clock6 Mins Read

In the evolving landscape of academia, scholarly works and intellectual breakthroughs are paramount. This past August, our virtual shelves have been enriched with an array of thought-provoking publications. These carefully selected papers represent academic literature, spanning disciplines and shedding light on research and insights. Whether you're a student, educator, or simply an inquisitive mind, join us on this exploration of the most compelling texts that have graced our research library in the past month. AI in healthcare This paper discusses how artificial intelligence, specifically in nursing, can improve the quality and efficiency of delivering personalised treatment. The research highlights that AI will equip healthcare professionals with top medical research and intelligent analytical technology. The research paper navigates the current foundation of AI in healthcare and the challenges that hinder complete implementation. Read more: Artificial intelligence in healthcare Examination of the relationship between tourism, environment and economy This research paper deeply analyses the correlation between the tourism industry, ecological environment and regional economy in the Shandong province in China. Utilising the coupling coordination evaluation system, the 3 aspects of each city within the region were monitored from 2010-2017. The study concluded that tourism and the economy are highly correlated and that the ecological environment adapts to the changes, indicating that all 3 aspects generally develop in coordination. Read more: Examination and Forecast of Relationship among Tourism, Environment, and Economy: A Case Study in Shandong Province, China Impact of the industrial revolution on food machinery This article proposes that with the rise of food manufacturing and processing machinery, the industry should focus on acquiring skilled engineers to oversee operations. The paper highlights how analytical and scientific equipment in the food industry has impacted various aspects of production. Furthermore, the research provides a comprehensive history of the implementation of technology in the food industry dating back to the 17th century. Read more: Impact of Industrial Revolutions on Food Machinery Music and mathematics in Iranian architecture This paper closely examines the role of music in architecture as the researcher found conceptual and fundamental connections between music and traditional Iranian architecture. By analysing parameters like rhythm, high low, hierarchy, numbers, symbolism, and geometry, the study found compatibility with physics and mathematics. Read more: Music, Architecture and Mathematics in Traditional Iranian Architecture Sustainable practices in the hospitality industry This article assesses how hotels in Poland progress towards SDGs during the COVID-19 pandemic. Researchers conducted a case study on one hotel and surveyed 102 different hotels across Poland, the data was analysed descriptively and interpreted the market situation of hotels in Poland while examining the practices hotels would engage in before and during the pandemic and comparing these to each of the 17 SDGs Read more: Sustainability in the hospitality industry in the shadow of the COVID-19 pandemic: A case study of the hospitality industry in Poland Discover millions of e-books, journal articles, proceedings and more on Zendy now.

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See the Top Reads of July 2023

calendarAug 11, 2023 |clock6 Mins Read

As we embark on a journey through the pages of knowledge, we are thrilled to present the themes in academic research that have ignited the minds of readers in the past month. From the realms of science to sustainable proposals, our curated selection brings you the most-read, thought-provoking, and insightful research articles that have graced our digital shelves. Join us as we unveil the top-read research that has captured the attention and curiosity of scholars and enthusiasts alike. Racial Differences in the Impact of Elevated Systolic Blood Pressure on Stroke Risk This study dissects the assumption that between the ages of 45 and 65, incident strokes are more common in black people than in white people; traditional symptoms or risk factors cannot prove this. The experiment assessed over 27,000 black and white participants between 2003 and 2007; with a follow-up in 2011. The main focus of the research was to navigate geographical limitations and how these link to racial differences in terms of healthcare. Read more: Racial Differences in the Impact of Elevated Systolic Blood Pressure on Stroke Risk Power Laws and Statistics This insightful article discusses appropriate data portrayal methods in Physics. Establishing that not all data can be considered conclusive, the piece takes examples from the laws of physics and how they have been proven through the appropriate presentation of hard data. Read more: Laws, Power Laws and Statistics Skin Cancer Knowledge & Self-examinations This research paper studies the rate of melanoma within the Hispanic population of North Carolina. It proposes that Melanoma presents itself at a more advanced rate in Hispanics than in other ethnic groups while highlighting the benefits of comprehensive self-examinations due to skin cancer showing lesser symptoms in the Hispanic population. The study determined the percentage of Hispanic patients that undergo skin examinations conducted by a physician or resort to regular self-examinations. Read more: Skin Cancer Knowledge and Skin Self-examinations in the Hispanic Population of North Carolina: The Patient's Perspective Sustainable Transportation in Practice This research paper is a quantitative review of case studies within transportation. The paper urges researchers to navigate sustainable alternatives and practices to improve transportation. As this will benefit the general public and government. It will result in reduced traffic accidents, increased usage of renewable energy, higher quality of transport infrastructure, responsible consumption and production and a significant decrease in the usage of fossil fuels. Read more: Sustainable Transportation in Practice: A Systematic Quantitative Review of Case Studies Ant Colonies and Their Density This research study manipulated the density within the carpenter ant colonies by significantly multiplying nest space and manually tracking over 6.9 million ant locations. The researchers assessed over 3,200 interactions to understand the relation between density, spatial organisation and interaction rates. The results highlight the organisational resilience in ant colonies to change density and allow them to sustain basic colony functions. Read more: Ant colonies maintain social homeostasis in the face of decreased density Discover millions of e-books, journal articles, proceedings and more on Zendy now.

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See The Top Reads of June 2023

calendarJul 17, 2023 |clock6 Mins Read

Our monthly Top Reads series is here! We showcase five intriguing research papers from various disciplines that have significantly contributed to their respective fields. This past June brought about research papers that highlighted breakthroughs and discoveries that have emerged from the world of academia. From the realms of psychology to aerospace, from healthcare to economics, these papers encompass a wide range of topics and offer unique insights into the ever-evolving landscape of research. The Psychology of Money and Public Finance This book consists of the primary papers written by Günter Schmölders, who specialised and pioneered in economic psychology. In the 1950s, Schmölders conducted socio-economic research at the University of Cologne in Germany. The book dives into the financial mindset and responsibilities of a private household and the philosophy of an entrepreneur, while also touching on the psychology of taxation, public finance and macroeconomics. Read more here: The Psychology of Money and Public Finance Software Performance Monitoring: An Approach for Aerospace This journal article proposes the implementation of software applications for aerospace manufacturing firms. The article highlights how critical softwares are for the aerospace industry and proposes a monitoring method based on traditional business intelligence architecture. The researchers also conduct a case study that utilises secondary research and interviews with aerospace professionals. Read more here: Software Performance Monitoring: An Approach for Aerospace Examining the Co-relation Between Academic Performance and Antisocial Behaviour in Teenagers This study profoundly examines the role of schools and the causes of anti-social behaviour by comparing these factors to teenagers’ academic performance. The sample consisted of 127 students aged 13-15 from different schools across the US. The primary data suggested a negative relation between antisocial behaviour and academic performance and finds a significant difference between male and female academic performance regardless of their involvement in anti-social activity and behaviour. Read more here: Examining the Co-relation Between Academic Performance and Antisocial Behaviour in Teenagers Exercise Dose & Diabetes Risk in Overweight and Obese Children This article details an experiment conducted on overweight and obese children to see how aerobics training affected their weight loss journey. This long-term study ran from 2003 to 2007 and tested different doses of aerobics on children across other races and genders. The children were randomly assigned a low or high dose of aerobics or a controlled condition of their usual physical activity. The study found that after 13 weeks, aerobics training improved their fitness. Read more here: Exercise Dose & Diabetes Risk in Overweight and Obese Children Genomics in Healthcare This article discusses how significantly genomic technology has advanced biomedical research. It argues that every medical speciality is affected by genomic advancements while highlighting the positive impact of genomic breakthroughs and several applications across healthcare. Genomics is a branch of biology focused on the structure, function, evolution, mapping and editing of genomes; in the context of healthcare, this allows professionals to identify genetic alterations that could be responsible for inherited or acquired diseases which potentially determines routes of treatment. Read more here: Genomics in Healthcare Discover millions of e-books, journal articles, proceedings and more on Zendy now.