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Although mobile devices benefit users in their daily lives in numerous ways,they also raise several privacy concerns. For instance, they can revealsensitive information that can be inferred from location data. This locationdata is shared through service providers as well as mobile applications.Understanding how and with whom users share their location data -- as well asusers' perception of the underlying privacy risks --, are important notions tograsp in order to design usable privacy-enhancing technologies. In this work,we perform a quantitative and qualitative analysis of smartphone users'awareness, perception and self-reported behavior towards location data-sharingthrough a survey of n=99 young adult participants (i.e., digital natives). Wecompare stated practices with actual behaviors to better understand theirmental models, and survey participants' understanding of privacy risks beforeand after the inspection of location traces and the information that can beinferred therefrom.  Our empirical results show that participants have risky privacy practices:about 54% of participants underestimate the number of mobile applications towhich they have granted access to their data, and 33% forget or do not think ofrevoking access to their data. Also, by using a demonstrator to performinferences from location data, we observe that slightly more than half ofparticipants (57%) are surprised by the extent of potentially inferredinformation, and that 47% intend to reduce access to their data via permissionsas a result of using the demonstrator. Last, a majority of participants havelittle knowledge of the tools to better protect themselves, but are nonethelesswilling to follow suggestions to improve privacy (51%). Educating people,including digital natives, about privacy risks through transparency tools seemsa promising approach.

"I'm not for sale" -- Perceptions and limited awareness of privacy risks by digital natives about location data