Open AccessPENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA PLANET SPORTS TUNJUNGAN PLAZA SURABAYA
Author(s) -
Oky Gunawan Kwan
Publication year - 2016
Publication title -
jurnal manajemen pemasaran/jurnal manajemen pemasaran
Language(s) - English
Resource type - Journals
eISSN - 2597-615X
pISSN - 1907-235X
DOI - 10.9744/pemasaran.10.1.27-34
Subject(s) - impulse (physics) , psychology , advertising , intervening variable , business administration , business , physics , sociology , quantum mechanics , population , demography