Open AccessStudy on the Influence of Online WOM Information Characteristics on the Intention of Information Acceptance and also Re-WOM: Focused on the Receiver's Expertis
Author(s) -
Ji-Sook Kim,
Hyeok-Gi Kwon
Publication year - 2016
Publication title -
han'gug san'eob jeongbo haghoe nonmunji
Language(s) - English
Resource type - Journals
ISSN - 1229-3741
DOI - 10.9723/jksiis.2016.21.6.081
Subject(s) - communication source , affect (linguistics) , psychology , negative information , control (management) , social psychology , advertising , computer science , business , artificial intelligence , communication , telecommunications