Open AccessA Study on Influence of Consumers' Expectancy Disconfirmation about Small and Medium Enterprises' CSR on Corporate Image and Purchase Intention
Author(s) -
Eun-Jung Kim,
Seong-Won Hwang,
Jongweon Kim
Publication year - 2015
Publication title -
han'gug san'eob jeongbo haghoe nonmunji
Language(s) - English
Resource type - Journals
ISSN - 1229-3741
DOI - 10.9723/jksiis.2015.20.3.095
Subject(s) - corporate social responsibility , expectancy theory , business , order (exchange) , marketing , public relations , psychology , social psychology , political science , finance