Open AccessA Study on the Factors Affecting Mobile Commerce User' Post-Adoptive Behavior
Author(s) -
Dong Hyuk Jo,
Jong Woo Park
Publication year - 2015
Publication title -
han'gug it seo'bi'seu haghoeji
Language(s) - English
Resource type - Journals
ISSN - 1975-4256
DOI - 10.9716/kits.2015.14.3.163
Subject(s) - continuance , habit , asset (computer security) , loyalty , customer satisfaction , structural equation modeling , consumer behaviour , order (exchange) , technology acceptance model , marketing , psychology , advertising , business , computer science , usability , social psychology , human–computer interaction , computer security , finance , machine learning