Open AccessThe Effects of Self-Construal and Message Orientation on Value Advocacy Advertising
Author(s) -
Guiohk Lee,
Jowon Park,
Myung-Il Choi
Publication year - 2014
Publication title -
gyeongyeong gwahag - hangug gyeongyeong gwahaghoe/gyeong'yeong gwahag - han'gug gyeong'yeong gwahaghoe
Language(s) - English
Resource type - Journals
eISSN - 2765-5687
pISSN - 1225-1100
DOI - 10.7737/kmsr.2014.31.4.015
Subject(s) - self construal , interdependence , advertising , psychology , construal level theory , value (mathematics) , social psychology , orientation (vector space) , business , political science , computer science , geometry , mathematics , machine learning , law