The Drivers of Customer Defection in Online Games across Customer Types : Evidence from Novice and Experienced Customers | Zendy

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The Drivers of Customer Defection in Online Games across Customer Types : Evidence from Novice and Experienced Customers

Author(s) -

Jungmin Son,

Wooyong Jo,

Jeonghye Choi

Publication year - 2014

Publication title -

journal of the korean operations research and management science society

Language(s) - English

Resource type - Journals

eISSN - 2733-4759

pISSN - 1225-1119

DOI - 10.7737/jkorms.2014.39.4.115

Subject(s) - business , marketing , advertising

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