Open AccessThe Drivers of Customer Defection in Online Games across Customer Types : Evidence from Novice and Experienced Customers
Author(s) -
Jungmin Son,
Wooyong Jo,
Jeonghye Choi
Publication year - 2014
Publication title -
hanguk gyeongyeong gwahakoeji/han'gug gyeong'yeong gwahag hoeji
Language(s) - English
Resource type - Journals
eISSN - 2733-4759
pISSN - 1225-1119
DOI - 10.7737/jkorms.2014.39.4.115
Subject(s) - business , marketing , advertising