Open AccessDemographics Factors and Perception of Brand Consciousness: A Cross-Sectional Study of Basic Clothing Brands in Karachi Pakistan
Author(s) -
Mohsin Siddiqui,
S. K. Zaman,
S. J. Zuberi
Publication year - 2019
Publication title -
information and knowledge management
Language(s) - English
Resource type - Journals
ISSN - 2523-5893
DOI - 10.7176/ikm/9-6-02
Subject(s) - clothing , respondent , purchasing , affect (linguistics) , advertising , perception , marketing , demographics , purchasing power , psychology , business , test (biology) , sample (material) , demography , economics , geography , sociology , political science , paleontology , archaeology , communication , neuroscience , keynesian economics , law , biology , chemistry , chromatography