Open AccessDemographics Factors and Perception of Brand Consciousness: A Cross-Sectional Study of Basic Clothing Brands in Karachi PakistanOpen AccessAuthor(s)
Mohsin Siddiqui,
S. K. Zaman,
Sarwar J. Zuberi
Publication year2019
Publication title
information and knowledge management
Subject(s)advertising , affect (linguistics) , archaeology , biology , business , chemistry , chromatography , clothing , communication , demographics , demography , economics , geography , keynesian economics , law , marketing , neuroscience , paleontology , perception , political science , psychology , purchasing , purchasing power , respondent , sample (material) , sociology , test (biology)
Language(s)English
DOI10.7176/ikm/9-6-02
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