Open AccessNexus Between Online Marketing Strategies and Market Performance: A Critical Review of the Literature and Research Agenda
Author(s) -
Annstellah Gakii,
Samuel Maina
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-15-12
Subject(s) - marketing , operationalization , digital marketing , marketing research , the internet , nexus (standard) , conceptual framework , marketing strategy , business , sociology , computer science , social science , philosophy , epistemology , world wide web , embedded system