Open AccessEffects of E-servicescape and Positive Emotion on Purchase Intention for Fashion Products
Author(s) -
Chaeyeon Lee,
Eun-Joo Park
Publication year - 2013
Publication title -
han-guk saenghwal gwahakoeji/han'gug saeng'hwal gwahag hoeji
Language(s) - English
Resource type - Journals
eISSN - 2234-3768
pISSN - 1226-0851
DOI - 10.5934/kjhe.2013.22.1.157
Subject(s) - servicescape , purchasing , advertising , psychology , affect (linguistics) , service (business) , marketing , perception , service provider , business , communication , neuroscience