Open AccessAffecting variables on brand preference and performance of domestic and imported cosmetics brands
Author(s) -
Hye-Sun Park
Publication year - 2009
Publication title -
han-guk saenghwal gwahakoeji/han'gug saeng'hwal gwahag hoeji
Language(s) - English
Resource type - Journals
eISSN - 2234-3768
pISSN - 1226-0851
DOI - 10.5934/kjhe.2009.18.2.523
Subject(s) - brand equity , advertising , reputation , brand awareness , brand preference , business , preference , brand image , quality (philosophy) , marketing , brand management , brand extension , order (exchange) , mathematics , statistics , social science , philosophy , epistemology , finance , sociology