Open AccessAffecting variables on brand preference and performance of domestic and imported cosmetics brands
Author(s) -
HyeSun Park
Publication year - 2009
Publication title -
korean journal of human ecology
Language(s) - English
Resource type - Journals
eISSN - 2234-3768
pISSN - 1226-0851
DOI - 10.5934/kjhe.2009.18.2.523
Subject(s) - brand equity , advertising , reputation , brand awareness , brand preference , business , preference , brand image , quality (philosophy) , marketing , brand management , brand extension , order (exchange) , mathematics , statistics , social science , philosophy , epistemology , finance , sociology
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