
Korean Fashion Brand Purchasing Behavior by Fashion Leadership and Korean Wave of College Women Students in China
Author(s) -
Hong Kong,
Jing Liu
Publication year - 2009
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2009.33.4.655
Subject(s) - china , purchasing , advertising , marketing , business , psychology , political science , law