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The pragmatic Design Science (DS) approach is applicable to the generation of scientific knowledge starting from the rigorous study of artifacts used in the resolution of problems. In the business management, a larger adoption is observed in researches in the area of management information systems (MIS). In Brazil, however, there is not registration of the practice of this approach. This scenery justifies the objective: to describe the central characteristics of the DS approach with the presentation of examples of researches driven in the field of the business management out of MSI. It was used the analysis of content of recent papers that adopted this approach, discussed seven guidelines takings as references to evaluate the adaptation and respect to the foundations of the DS approach. It was concluded that the observation and consideration of the guidelines for the researchers are very challenging because they demand such multiple competences as: perception of the problem and its importance for the business; good discernment of the artifact proposed as element of the solution; domain of techniques that assure the necessary rigidity to the validation of the artifact; deep knowledge of the area that the problem and the artifact are inserted; good communication for popularization close to the managerial and technological public

APPLIED DESIGN SCIENCE TO THE BUSINESS MANAGEMENT RESEARCHES:REFLECTIONS STARTING FROM THE RECENT HISTORICAL OF INTERNATIONAL PUBLICATIONS