O VERDADEIRO VALOR DAS MARCAS

The purpose of this article is to show how the science of branding contributes to building strong\udbrands. This is a survey, presenting brands for its transcendental bias, that goes far beyond the\udphysical dimensions of consumer goods. There was an explanation of how the tags are identified\udby their consumers, ie, the importance of them being significant in their performance and in their\udassociations picture, since they convey feelings and deeply touch people's emotions. All these\udaspects influence the type of relationship with the brand. Thus, we analyzed an institutional\udcampaign bank Bradesco, studying the elements of your Branding, including positioning of the\udbrand and the dominant archetype