Open AccessPengaruh Perceived Price, Brand Equity, Brand Loyalty, Perceived Price Deal, dan Product Involvement Terhadap Purchase Intention Mobil Toyota Grand New Avanza
Author(s) -
Vita Briliana,
Jafar Syahbuddin Ritonga
Publication year - 2016
Publication title -
jurnal wira ekonomi mikroskil
Language(s) - English
Resource type - Journals
eISSN - 2622-6421
pISSN - 2088-9607
DOI - 10.55601/jwem.v6i1.257
Subject(s) - brand equity , advertising , business , brand loyalty , business administration , product (mathematics) , psychology , mathematics , geometry