Open AccessThe Impact of the Collaboration Between UNIQLO and Japanese Anime/Manga for its UT Collection Towards Brand Loyalty in Indonesia
Author(s) -
Charlene Dwiputri,
Fitri Aprilianty
Publication year - 2022
Publication title -
asian journal of research in business and management
Language(s) - English
Resource type - Journals
ISSN - 2682-8510
DOI - 10.55057/ajrbm.2022.4.3.25
Subject(s) - anime , competitor analysis , advertising , brand loyalty , brand management , marketing , business , loyalty , brand equity , product (mathematics) , brand names , computer science , geometry , mathematics , artificial intelligence