Open AccessThe use of urban identity for the marketing of housing projects in the context of urban branding: Istanbul case
Author(s) -
Esma İnce
Publication year - 2017
Publication title -
megaron
Language(s) - English
Resource type - Journals
eISSN - 1305-5798
pISSN - 1309-6915
DOI - 10.5505/megaron.2017.50570
Subject(s) - context (archaeology) , identity (music) , place branding , brand identity , marketing , city marketing , business , advertising , geography , aesthetics , art , tourism , archaeology