Open AccessThe impact of user’s perceived value on the willingness to pay for membership on Internet platforms
Author(s) -
Jinjing Deng,
Jiayi Li,
Xintong Wang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v28i.2221
Subject(s) - willingness to pay , perspective (graphical) , value (mathematics) , affect (linguistics) , entertainment , the internet , empirical research , marketing , risk perception , advertising , business , psychology , perception , economics , computer science , microeconomics , world wide web , art , philosophy , communication , epistemology , machine learning , artificial intelligence , neuroscience , visual arts