Open AccessSTRATEGI BAURAN PEMASARAN ( MARKETING MIX ) DALAM PERSPEKTIF SYARIAH
Author(s) -
Endang Rahim,
Roni Mohamad
Publication year - 2021
Publication title -
mutawazin
Language(s) - English
Resource type - Journals
ISSN - 2807-7431
DOI - 10.54045/mutawazin.v2i1.234
Subject(s) - marketing mix , marketing , business , marketing strategy , order (exchange) , marketing research , product (mathematics) , finance , geometry , mathematics
Business activities are activities that require serious understanding, starting from planning what will be done, the implementation stage and the stage of monitoring a business being run. In running a business, the important task of marketers is to be able to provide what is needed by the community, both consumers and customers. In order for a business or business that is run to be successful, it would be nice to have an appropriate competitive strategy. This study aims to provide a study and analysis of the marketing mix strategy (Marketing Mix) in the sharia perspective. This type of research is a literature study, data is collected by conducting a review study of previous research journals that are relevant to this research.