Open AccessSelect the Properties of Storytelling Effects on the Festival of Brand Equity and Reactive
Author(s) -
Hyun-Cheo Kim,
In-Oh Jeon
Publication year - 2013
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2013.13.10.480
Subject(s) - storytelling , brand equity , marketing , business , advertising , equity (law) , asset (computer security) , brand awareness , cultural heritage , public relations , political science , narrative , art , computer science , literature , computer security , law