Open AccessPrice Evaluations on Tourist of Jeju Tourism Package Product: Focused on Prospect Theory
Author(s) -
Sukjin Park,
Tae Heon Kim
Publication year - 2013
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2013.13.06.469
Subject(s) - tourism , framing (construction) , purchasing , mental accounting , marketing , product (mathematics) , framing effect , prospect theory , grasp , business , economics , advertising , microeconomics , computer science , psychology , engineering , programming language , geometry , mathematics , structural engineering , communication , political science , law , health communication