What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia
Author(s) -
Mufida Sekardhani,
Sujin Song
Publication year - 2022
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1590
Subject(s) - smartwatch , marketing , visibility , value (mathematics) , psychology , business , advertising , geography , computer science , meteorology , wearable computer , machine learning , embedded system
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