Open AccessResearch Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market
Author(s) -
Yayu Yuan,
Janghyuk Lee
Publication year - 2022
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1582
Subject(s) - country of origin , proxy (statistics) , advertising , empirical research , business , marketing , econometrics , economics , mathematics , statistics
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