Open AccessResearch Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market
Author(s) -
Yayu Yuan,
Janghyuk Lee
Publication year - 2022
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1582
Subject(s) - country of origin , proxy (statistics) , advertising , business , marketing , empirical research , economics , statistics , mathematics