Open AccessExploring the Role of Preference Heterogeneity and Causal Attribution in Online Ratings Dynamics
Author(s) -
Wu Jin Chu,
Min Roh
Publication year - 2014
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1567
Subject(s) - psychology , moderation , zhàng , valence (chemistry) , attribution , variance (accounting) , quality (philosophy) , product (mathematics) , preference , social psychology , marketing , economics , business , microeconomics , mathematics , geometry , political science , china , law , physics , philosophy , accounting , quantum mechanics , epistemology
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