Open AccessOptimality of Customer Relationship Management
Author(s) -
Tae Ho Song,
Ji Yoon Kim,
Sang Yong Kim
Publication year - 2013
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1562
Subject(s) - business , customer base , marketing , profitability index , customer profitability , customer lifetime value , customer retention , customer relationship management , profit (economics) , customer equity , industrial organization , microeconomics , economics , service (business) , finance , service quality