Open AccessThe Influence of the Relationship between Consumer and Tie-in Promotion on Loyalty
Author(s) -
Eun Mi Lee,
Hyun Hee Park,
Jung Ok Jeon
Publication year - 2014
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1539
Subject(s) - loyalty , promotion (chess) , marketing , business , advertising , brand loyalty , loyalty business model , order (exchange) , product (mathematics) , construct (python library) , relationship marketing , brand management , loyalty program , sales promotion , service (business) , marketing management , political science , mathematics , computer science , service quality , finance , politics , programming language , geometry , law
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