Open AccessDevelopment of a New Direct Marketing Channel in the Chinese Rural Market
Author(s) -
Dao Sheng Li,
Jin Hwan Hong
Publication year - 2013
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1517
Subject(s) - marketing , marketing channel , profit (economics) , business , direct marketing , purchasing , distribution (mathematics) , channel (broadcasting) , marketing strategy , marketing management , emerging markets , industrial organization , economics , telecommunications , microeconomics , finance , computer science , mathematical analysis , mathematics
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