Open AccessA Moderating Role of Personal Need for Structure on the Effects of Process versus Outcome Simulations on the Evaluation of Really New Products
Author(s) -
Jun San Kim,
Min Yeosun Yoon,
Min Hi Hahn
Publication year - 2013
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1501
Subject(s) - outcome (game theory) , process (computing) , psychology , product (mathematics) , variable (mathematics) , scale (ratio) , computer science , social psychology , marketing , cognitive psychology , business , mathematics , microeconomics , economics , physics , operating system , quantum mechanics , mathematical analysis , geometry
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