Open AccessBrand Concept Elaboration Strategy for an Extended Brand
Author(s) -
Seung Woo Chun,
Chang Jo Yoo,
Sukek Yu Lee,
Lee -
Publication year - 2012
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1494
Subject(s) - credit card , competitor analysis , business , advertising , marketing , competence (human resources) , brand management , brand awareness , economics , management , payment , finance
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