Open AccessKeynote Speech at the Fall 2012 KMA Conference
Author(s) -
Greg M. Allenby
Publication year - 2012
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1486
Subject(s) - advertising , media studies , psychology , business , sociology
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