Open AccessConsumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers
Author(s) -
Hyowon Hyun,
Jungkun Park,
Tuan Ba Pham,
Ren Ren
Publication year - 2018
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1457
Subject(s) - vietnamese , business , advertising , marketing , purchasing , product (mathematics) , value (mathematics) , perception , social media , purchasing decision , quality (philosophy) , word of mouth , psychology , neuroscience , linguistics , law , machine learning , epistemology , political science , philosophy , geometry , computer science , mathematics
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