Open AccessUnderstanding Brand Image from Consumer-generated Hashtags
Author(s) -
Keeyeon Ki-cheon Park,
Hyejin Kim
Publication year - 2020
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1362
Subject(s) - social media , perception , advertising , context (archaeology) , personality psychology , variety (cybernetics) , negotiation , value (mathematics) , personality , metadata , business , computer science , world wide web , psychology , sociology , neuroscience , social science , artificial intelligence , paleontology , machine learning , biology , social psychology
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