Open AccessUnderstanding Brand Image from Consumer-generated Hashtags
Author(s) -
Keeyeon Ki-cheon Park,
Hye-Jin Kim
Publication year - 2020
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1362
Subject(s) - social media , perception , advertising , context (archaeology) , personality psychology , variety (cybernetics) , negotiation , value (mathematics) , personality , metadata , business , computer science , world wide web , psychology , sociology , paleontology , social psychology , social science , neuroscience , artificial intelligence , machine learning , biology