Marketing Knowledge Management and Innovation Performance: Examining the Moderating Role of Business Environmental Volatility
Author(s) -
Yinnan Li,
Jongsung Kim,
Young Woo Lee
Publication year - 2020
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1361
Subject(s) - business , marketing , volatility (finance) , marketing management , knowledge management , finance , computer science
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