Open Access공동마케팅제휴에 있어 상호의존성과 갈등의 관계에 대한 연구
Author(s) -
HoTaek Yi,
YoungWook Cho,
Ju Young Kim
Publication year - 2011
Publication title -
asia marketing journal
Language(s) - Korean
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1288
Subject(s) - alliance , database transaction , perspective (graphical) , marketing , transaction cost , business , value (mathematics) , marketing channel , economics , microeconomics , political science , mathematics , programming language , statistics , computer science , law , geometry
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