Open Access소비자 욕구충족성과 스타 속성이 스타브랜드 애착과 후원브랜드에 대한 소비자반응에 미치는 영향
Author(s) -
Kwang–Ho Ahn,
이재환
Publication year - 2010
Language(s) - Korean
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1251
Subject(s) - star (game theory) , advertising , competence (human resources) , psychology , trustworthiness , autonomy , brand image , product (mathematics) , brand extension , brand awareness , marketing , social psychology , business , mathematics , political science , mathematical analysis , geometry , law