Open Access소비자 욕구충족성과 스타 속성이 스타브랜드 애착과 후원브랜드에 대한 소비자반응에 미치는 영향
Author(s) -
Kwang Ho Ahn,
Jae Hwan Lee
Publication year - 2010
Publication title -
asia marketing journal
Language(s) - Korean
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1251
Subject(s) - star (game theory) , advertising , competence (human resources) , psychology , trustworthiness , autonomy , brand image , product (mathematics) , brand extension , brand awareness , marketing , social psychology , business , mathematics , political science , geometry , mathematical analysis , law
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