Open AccessThe Role of Ethnocentrism and Firms Reputation of a Country of Origin on Consumer Purchase Intention
Author(s) -
Nadia Jiménez,
Sonia San Martín Gutiérrez
Publication year - 2009
Language(s) - English
Resource type - Journals
ISSN - 1598-7868
DOI - 10.53728/2765-6500.1238
Subject(s) - consumer ethnocentrism , ethnocentrism , reputation , business , purchasing , country of origin , marketing , economics , advertising , social science , sociology , anthropology