Open AccessThe Role of Ethnocentrism and Firms Reputation of a Country of Origin on Consumer Purchase Intention
Author(s) -
Nadia Jiménez,
Sonia San Martín Gutiérrez
Publication year - 2009
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1238
Subject(s) - consumer ethnocentrism , ethnocentrism , reputation , business , purchasing , country of origin , marketing , economics , advertising , sociology , social science , anthropology
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