Open Access하이테크 제품에 대한 소비자의 주관적 평가와 객관적 정보 구전 활동에 대한 연구
Author(s) -
Jai Hak Chung
Publication year - 2009
Publication title -
asia marketing journal
Language(s) - Korean
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1231
Subject(s) - word of mouth , negative information , order (exchange) , product (mathematics) , variety (cybernetics) , advertising , psychology , consumer behaviour , multivariate probit model , marketing , business , social psychology , computer science , economics , econometrics , mathematics , geometry , artificial intelligence , finance
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom