Open Access유머광고 표현유형과 수신자의 기질에 따른 유머광고의 차별적 효과
Author(s) -
Tae Gil Ha,
Myung Ho Park,
Hui Uk Yi
Publication year - 2007
Publication title -
asia marketing journal
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1188
Subject(s) - business
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